By Valerie Milano
Grammy Award-winning rapper, actor, and entrepreneur Tip “T.I.” Harris will bring the art of the hustle to BET Networks in partnership with Grand Hustle Productions on Thursday, July 19th, 2018 with the ferocious new reality competition called THE GRAND HUSTLE.
Sixteen business-minded men and women will vie for the opportunity of a lifetime: a position with a six-figure salary within Tip’s multimillion-dollar Grand Hustle business empire which he built from the ground up.
The twelve-episode series is set in Atlanta and the Grand Hustle candidates are determined to prove they have what it takes to out-hustle the rest. They will serve up big deals and even bigger doses of drama each week as they fight for their seat at the table. But only one will be crowned the Grand Hustler!
“The Grand Hustle Empire is always expanding, so we needed to add a very talented, highly skilled executive to our team,” said Harris. “It doesn’t matter if you got your hustle at Harvard or in the hood. THE GRAND HUSTLE is about how you handle business and what you can do for the brand. I wanted to create a show that offers an equal playing field.”
THE GRAND HUSTLE is produced by 51 Minds Entertainment with Tip Harris, Brian Sher, Christian Sarabia, Johnny Petillo, and Vinnie Kaufman as executive producers. Petillo and Kaufman will also serve as the showrunners.
“I’m excited for the world to get a window into how Tip thinks and operates,” said Brian Sher. “His business acumen is second to none, and his entrepreneurial spirit is unmatched.”
Tip’s business interests encompass a wide variety of fields including real estate, lifestyle, music, technology, and sports, so THE GRAND HUSTLE should have something for everyone! Tune in and find out for yourself.
About BET Networks:
BET Networks, a subsidiary of Viacom Inc., is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea.
BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.