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PR Executive Arthur Sando Dies at 71
Arthur Sando, a veteran and well-respected public relations executive, died last Tuesday of an apparent heart attack at Georgetown University Hospital in Washington, D.C. He was 71.Sando was Turner Broadcasting Systems’ first public relations director, rising to vice president ommunications and marketing as he established a worldwide publicity operation. At TBS, he helped coordinate communications for CNN, TBS, Headline News and TNT, with the latter two networks launching during his tenure. Working with Ted Turner, Sando later headed up public relations for King World/CBS and ION Media and served as counsel to the Joe Torre Safe At Home Foundation, which helps kids exposed to domestic violence.
“Arthur was more than a friend; he was a caring, loving extension of our family,” said Ali and Joe Torre in a statement. “Arthur also served our Safe At Home Foundation as a longtime Board member and was a champion for the cause. He had a wonderful zest for life, and his biggest passion was his family. We send our deepest condolences to his children and grandchildren. We are heartbroken over Arthur’s passing.”
Sando was presented with the NCTA’s President’s Award in 1987 and was inducted into the Cable TV Pioneers in 2018.
He is survived by his daughter, Jackie Shea, and her husband Patrick, of Severna Park, MD; their children, Sadie and Meara; a son, Michael, of Los Angeles; and his ex-wife Karen O’Keefe, of Gaithersburg, MD.
A celebration of Sando’s life will be held Sept. 10 at noon at Nationals Park in Washington D.C. Donations can be made to the Joe Torre Safe at Home Foundation.
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