Home #Hwoodtimes Programming Insider: Getting Noticed in the Growing Streaming Landscape

Programming Insider: Getting Noticed in the Growing Streaming Landscape

Programming Insider by Marc Berman

Friday, December 6, 2019

December 2019 Streaming Series Programming Preview – Click here

ON THIS DAY
Holiday classic “Rudolph the Red-Nosed Reindeer” debuted on NBC in 1964. The special aired on NBC through 1971, then moved to CBS, where it still runs annually. A series of postage stamps featuring Rudolph was issued by the United States Postal Service on November 6, 2014…“Highway to Highway,” starring and created by Michael Landon, hit the 100-episode mark in 1988.  At the time of his death in 1991, Landon produced and starred in a pilot for a drama on CBS called “Us” about a man trying to adjust to regular life after falsely being incarcerated for 18 years…

Celebrity Birthdays: Debbie Rowe, Michael Jackson’s former wife, is 60; actress Janine Turner (“Northern Exposure”) is 56.

Did You Know?
The character Jonathan the Angel played by Michael Landon on “Highway to Heaven” was originally introduced on Landon’s “Little House On The Prairie. He was played by Ernest Borgnine in a two-hour episode on Dec. 18, 1974 called “The Lord is My Shepherd.”

RATINGS BOX                                                            

Live+7 Day Ratings – “How to Get Away with Murder” Fall Finale Tops Broadcast Network Telecasts in Adults 18-49 Percentage Gains – Click here

Live+3 Day Ratings – “It’s Always Sunny in Philadelphia” Season Finale Leads All Prime Time Comedies in Adults 18-49 Percentage Boosts – Click here

Source: Nielsen Media Research

TV OF TOMORROW
(Coverage from the TVOT Conference in New York)

Surviving OTT: Research Chiefs TVOT Opine Changing Landscape
“If I dug a hole every time somebody said TV was dead, I would be in China by now,” Helen Katz, senior VP of Global Contracts and Data Partnerships at Publicis Group, said while moderating a panel at the Dec. 4 TV of Tomorrow conference in New York. The panel theme: “The Sky is Falling? Research Chiefs on the Evolving Network Audience.”

One look at the five broadcast networks’ average primetime audience this season – 30.78 million viewers through Nov. 30, according to Nielsen – and the logical assumption should be the combined platforms of ABC, CBS, NBC, Fox and The CW, overall, are still healthy.

That figure is actually down by 1.7 million viewers (or 5%) year to year, though, and down 11% in adults 18-49 (a 6.7 rating versus a 7.5 in 2018).

Still, that audience is a long way from TV death, or from being replaced by largely unmeasured over-the-top programmers.

But how the audience consumes content is evolving, as more eyeballs migrate to non-traditional platforms like streaming or cut the cord altogether. For more, click here

NEW PROGRAM ANNOUNCEMENTS

HBO Max Greenlights Dramedy “Generation”
HBO Max has greenlit the half-hour dramedy, “Generation,” which marks the upcoming streamer’s first pilot to get a full series order. The series is created by 18-year old Zelda Barnz and her father Daniel Barnz, who also directs. Executive produced by Lena Dunham and Ben Barnza, “Generation” is described as a dark yet playful half-hour following a group of high school students whose exploration of modern sexuality (devices and all) tests deeply entrenched beliefs about life, love and the nature of family in their conservative community.

The cast includes Nathanya Alexander, Chloe East, Nava Mau, Lukita Maxwell. Haley Sanchez, Uly Schlesinger, Sam Trammell, Chase Sui Wonders with Justice Smith and Martha Plimpton.

“Generation” is written by Zelda and Daniel Barnz and the pilot was directed by Daniel Barnz. Lena Dunham will executive produce for Good Thing Going Productions, with Daniel and Ben Barnz for We’re Not Brothers Productions. Zelda Barnz is co-executive producer. Marissa Diaz roduces for Good Thing Going Productions.

Drama “Olympic Boulevard” on the Works at Peacock
Peacock, NBCUniversal’s upcoming streaming platform, is developing hourlong musical drama “Olympic Boulevard.” The potential series is about a disgraced Korean American former K-Pop star who finds his chance at redemption and a possible comeback when he agrees to teach at one of the first K-Pop training schools in America.

The project hails from writer Paula Yoo (“Supergirl,” “The Perfectionists”), producer Neil Meron and choreographer Kyle Hanagami

TV UPDATES

Getting Noticed in the Growing Streaming Landscape
In anticipation of the launch of Disney+, Disney estimated last April that its new streamer will have 60 to 90 million global sign-ups by the end of 2024. With a massive 10 million subscribers for Disney+ within the first day of launching the service in the U.S., Canada and the Netherlands, and the movement of Disney’s stock on Nov. 13, Bernstein analyst Todd Juenger wrote in a research note that Disney+ could have as many as 120 million subs in fiscal 2024.

While eight-year-old industry leader Netflix still leads at a reported 158 million subscribers (through third quarter 2019, according to Statista), the immediate response to Disney+ is all the more impressive given the growing saturation of streamers.

“What Disney+ does, which other streamers most likely cannot, is they have brought us an entire library of familiarity,” said Mike Tankel, partner/optimist at marketing and development firm To Be Continued.  “You’ve got Marvel, Star Wars, Pixar, Nat Geo and the Disney brand. We know them, we know what they stand for, and we’ve had this amazingly meaningful connection with them throughout our lives.”

“Today’s content business is a subscription business, with the goal to keep people engaged, involved and paying month after month,” Tankel said. “And Disney has done something I have not seen many other streamers do. They offer an annual subscription at a reasonable rate. Now, we have to wonder how this will impact the current and upcoming digital streamers.” 

Just how many more streamers can the marketplace support? For more, click here

Documentary “Hate Among Us” Sheds Light on the Rise of Anti-Semitism in the World– Click here

SPORTS

2019 College Football Week 15 TV and Announcer Schedule – Click here

2019 NFL Regular Season Week 14 TV and Announcer Schedule – Click here

MARK YOUR CALENDARS

December 2019 Streaming Series Programming Preview – Click here

WE docuseries “Extreme Love” will open season two on Friday, Jan. 3 at 10 p.m. ET. The logline: The series  takes a curious and intimate look into the lives of real people in extraordinary circumstances. While shocking, their relationships are also in many ways universal and relatable. From mermaid couples to role playing kittens, to a young woman in love with a Boeing 737 – these are love stories with outrageous twists. Eight new episodes have been ordered.

ON THE AIR TONIGHT
Series premieres: “The Astronomy Club,” “The Confession Killer,” “Glow Up” and “Three Days on Christmas” on Netflix; “Reprisal” on Hulu; “Truth Be Told” on Apple+; “Clifford” on Amazon…Season premieres: “The Marvelous Mrs. Maisel” and “Fuller House” on Netflix; “In the Long Run” on Starz…For the listing of available programs for Friday, December 6 click here