|NETWORK UPFRONT PROGRAMMING ANNOUNCEMENTS
CBS Eyes Another Potential Total Viewer Victory in 2017-18
From PromaxBDA: Coming off its ninth straight year of dominance in total viewers and emphasizing the ongoing value of network television even in a rapidly changing environment, CBS will introduce eight new primetime series in 2017-18. The breakdown is an equal split – four scripted comedies and four dramas. Six of the eight new series will launch this fall, impacting three nights of the week — excluding Tuesday, Friday and Saturday. Two new series will be saved for midseason.
The Eye’s new fall entries are sitcoms “9JKL,” “Young Sheldon” and “Me, Myself and I,” and dramas “SEAL Team,” “Wisdom of the Crowd” and the revival of “S.W.A.T.”
With more returning established hit series than any competing network, the inherent advantage at CBS is its available lead-in support. Each of the new entries will be positioned out of a returning series, at least initially. Crowd pleaser “The Big Bang Theory” will be used to support two of the new comedies: Mondays during “Thursday Night Football” season into “9JKL” and Thursdays after football into prequel “Young Sheldon.” For more, click here
The CW to Launch Four New Series in 2017-18
The CW will add four new series (all dramas; two this fall and two in midseason) in 2017-18, with a schedule impacting four of the five night line-up. Only Tuesday will remain as is with returning “The Flash” and “D.C.’s Legends of Tomorrow“). The fall starters are military drama “Valor” and a revival of 1980s serialized drama “Dynasty.” “Valor” will air in the Monday 9 p.m. hour out of “Supergirl,” while “Dynasty” is scheduled Wednesday at 9 p.m. out of relocated “Riverdale.”
Thursday, meanwhile, will feature veteran “Supernatural” into “Arrow” on a new night and time. And Friday will consist of the pairing of moderately rated one-hour comedies “Crazy Ex-Girlfriend” and “Jane the Virgin.”
The two new series in midseason are “Black Lightning,” based on the DC characters, and “Life Sentence.” Also slated for midseason are returning dramas “The 100,” “iZombie” and “The Originals.” For more, click here
Fandom is the Focus at Turner Entertainment
From PromaxBDA: “We are redefining what a network is,” beamed Kevin Reilly, president, TNT and TBS and chief creative officer, Turner Entertainment, at the networks’ upfront at Madison Square Garden in New York City. The presentation featured an array of current Turner personalities including Samantha Bee, Conan O’Brien, Anderson Cooper, Shaquille O’Neal and James Corden on behalf of the Turner platforms, which include Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports.
“Between TBS and TNT we now have a potent 125 million viewers watching on linear, OTT and mobile devices every month,” Reilly said. “But we are going beyond just the distribution of our shows and are actually building custom fan experiences. And that is the next step we are taking; repositioning from a linear network of shows to a brand that creates and capitalizes on fandom everywhere.”
Touting a series renewal rate of eight for eight, Turner Entertainment announced a total of six new series – four on TBS and two and TNT—and two new programming blocks. For more, click here
-Fox in 2017-18: Six New Series; Three Newbies This Fall: For more, click here
-NBC to Revive “Must See” Branding This Fall: For more, click here
–ABC: “Shark Tank” vs. “Sunday Night Football”: For more, click here