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Freeform Prepares for Life Without “Pretty Little Liars”
From PromaxBDA: As it prepares to say good-bye to “Pretty Little Liars,” Freeform has picked up five new primetime series, including its first Marvel-themed comedy.
“With compelling programming and innovative viewing experiences that combine linear with on-demand, Freeform is redefining what it means to be a television network for today’s consumer,” said Freeform President Tom Ascheim.
The breakdown is three new dramas — “Siren,” “Marvel’s Cloak & Dagger” and “The Bold Type”; new single-camera comedy “Alone Together;” and “Marvel’s New Warriors,” a new comedic live-action adaptation of the Marvel comic featuring young adult heroes. For more, click here
More Scripted Programming on Tap at Nat Geo
From PromaxBDA: Described as a “Further Front” (as opposed to an upfront) to capitalize on its recently revised global tagline, Further, National Geographic presented its original programming initiatives to advertisers and the media community Wednesday night in New York City.
Touting change and innovation, and emphasizing its first fully scripted series, “Genius,” the goal at Nat Geo remains offering a diversity of subject matter that entertains, inspires and educates.
“Nat Geo connects people with creator-driven content: series that impact us and the stories, discoveries and innovations that are worth exploring,” opened James Murdoch, CEO of 21st Century Fox. “Our quest is to always go deeper; to seek and to take risks and to push any and all boundaries.”
Once the sole home to non-scripted programs targeted to nature, science, culture and history, Nat Geo announced three new scripted dramas in development: “The Birth of the Pill: How Four Crusaders Reinvented Sex and Launched a Revolution,” recounting the development of a drug that forever changed medical and social history; “The Hot Zone,” which tells the true story of the origins of the Ebola virus; and an untitled project that begins in the 1960s and examines how National Geographic became a network. For more, click here
Bill O’Reilly Out at Fox News
It is official: Bill O’Reilly will not be returning to Fox News following his so-called “vacation.” “After a thorough and careful review of the allegations, the Company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel,” 21st Century Fox said in a statement.
O’Reilly, the cable news net’s top attraction, came under fire after reports broke that Fox News and O’Reilly paid around $13 million to settle sexual harassment and verbal abuse accusations made by five women since 2002. Since the initial reports, Fox News has been plagued by advertisers yanking money from spots airing during O’Reilly’s show, “The O’Reilly Factor.”
O’Reilly will be replaced by Tucker Carlson, who hosts the 9 p.m. Eastern hour that follows O’Reilly’s show, stepping in for Megyn Kelly after she departed in January. There is no news at present will will now replace Tucker Carlson at 9 p.m. Fox executives at present are reportedly debating whether O’Reilly should be allowed to give a good-bye address to his audience.
Netflix Releases “Unbreakable Kimmy Schmidt” Season Three Trailer
Netflix has released the official season three trailer of comedy “The Unbreakable Kimmy Schmidt,” will will be made available for streaming beginning on Friday, May 19.
The logline: In the season three premiere, Kimmy (Ellie Kemper) finds herself in an unfamiliar position with the Reverend back in her life. Titus (Titus Burgess) returns from his cruise and auditions for an exciting new role. And Lillian (Carol Kane) has to break up with her boyfriend Robert Durst. Guest stars in upcoming new season will include Laura Dern, Daveed Diggs, Rachel Dratch, Ray Liotta, Andrea Martin and Maya Rudolph, with returning guest stars Fred Armisen, Anna Camp, Mike Carlsen, Josh Charles, David Cross, Tina Fey, Jon Hamm and Amy Sedaris. For a look, click here
The 8 New Summer Shows Most Likely to Become Hits
For a look at the most promising entries among the broadcasters this summer, scripted and non-scripted, click here
The Value of Social Media in Upfront Season:
For all media outlets, the collective goal in the upfront (and NewFront) is to convince media buyers to commit to advertising deals for TV shows months away, or even the following year. And, for any outlet in search of an audience in an environment where a record number of scripted series (over 500) are expected to be competing, building a social audience prior to premiering, and after the debut, is often the key ingredient in finding those elusive eyeballs.For more, click here