NOTES OF INTEREST
Creating One Unique Measurement for All TV Viewing Remains Elusive
From Promax BDA: Maintaining value in the legacy broadcast model for advertisers and broadcasters while recognizing the opportunities in emerging digital channels — and capitalizing on them — was the focus of “Measurement in Focus: How Close is the TV Business to Settling on a Universal Cross-Platform Currency?” during the Advanced Advertising track at NYC Television & Video Week on Wednesday.
Featured were Randy Cooke, vice president of Programmatic TV, SpotX; Colleen Fahey Rush, executive vice president and chief research officer, Viacom; Joan FitzGerald, vice president, product management and business development, TiVo; and Andrew Feigenson, managing director at Nielsen with Broadcasting & Cable Editor in Chief Dade Hayes moderating. Compatibility across platforms and comprehensive coverage in audience measurement was the theme.
At the discussion’s center was Nielsen’s Total Audience measurement system, which is now being rolled out live, according to Feigenson. For more, click here
Why Branded Content Needs to Be Part of Your Overall Marketing Strategy
From Promax BDA: Content marketing is the new branding strategy, according to Thomas Punch, global executive creative director, Vice Media, one of six featured speakers at a session at Advanced Advertising at NYC Television & Video Week on Wednesday.
The panel, which focused on heightening marketing efforts via branded content, included Punch, Geoffrey Campbell, senior director of branded content at MediaCom; Mark Lewis, vice president, client and brand partnerships, Discovery Communications; Ofer Oved, chief strategy officer, HIRO Media; Babs Rangaiah, partner, global marketing solutions, IBM | ix; and Harry Brisson, director, Nielsen Media Lab. For more, click here
Dale Earnhardt Jr. to Join NBC Sports for Sprint Cup Commentary
NBC Sports announced on “NASCAR America” that Dale Earnhardt Jr., driver of Hendrick Motorsports’ No. 88 Chevrolet, will join the NBC Sports broadcast booth for portions of two upcoming Sprint Cup broadcasts. Earnhardt, who has not raced since July as he recovers from a concussion, will lend his expertise as an analyst during NBCSN’s coverage this Sunday from Talladega Superspeedway, as well as the following Sunday from Martinsville Speedway.
Inside the NBCSN broadcast booth, Earnhardt will reunite with his former crew chief Steve Letarte, and work alongside race announcer Rick Allen and fellow analyst Jeff Burton. Sunday marks Earnhardt’s first ever NASCAR Sprint Cup broadcasting assignment.
Christopher Lloyd (“Taxi,” “Back to the Future”) will guest star in season three of Syfy’s “12 Monkeys” as Zalmon Shaw, a charming but deadly cult leader who preys upon other’s tragedies and losses in order to recruit new members into the apocalyptic cult the “Army of the 12 Monkeys.” Shaw is the father of villain Pallid Man…Alyssa Milano (“Mistresses”) will join the cast of season two of “Wet Hot American Summer: Ten Years Later” on Netflix. There are no details on her role yet.