|NOTES OF INTEREST
NBC’s ratings for the 2016 Rio Olympics fail to impress
From Campaign US: Referring to the 2016 Rio Olympics as “the most ambitious media event in history,” NBC, as promised, provided more ways to consume more hours of content across more platforms than any Olympics ever. It was the first time the network simultaneously streamed its broadcast coverage, including primetime, on digital platforms. But what NBC isn’t talking about as it touts the just-concluded games as attracting the second-highest primetime audience for any non-U.S. Summer Games is that most advertisers will have to be issued make-goods due to the fact that the network failed to meet projected ratings.
Based on the average minute viewing across broadcast, cable and digital, the total viewing for the 15 nights of competition was an average of 27.5 million viewers in primetime per night (from Saturday, August 6 through Saturday, August 20, according to national data from Nielsen). The 2012 London Olympics still holds the top spot among the non-domestic games, with an average audience of 30.3 million viewers (based on just the NBC broadcast network in primetime). Comparably, despite the added eyeballs brought by cable and digital streaming, Rio trailed London by 9 percent. It scored an average 7.5 rating among adults 18-49 in primetime, which was a considerable 21% below the 9.5 rating in the demo in London. For more at Campaign US, click here
“Crime Watch Daily” Gets New Title and Host
First-run strip “Crime Watch Daily” from Warner Bros. will have a new host and a new name when the show premieres its second season on Monday, September 12. Veteran investigative journalist Chris Hansen is joining the series, which will now be called “Crime Watch Daily with Chris Hansen.” Hansen is the crime reporter best known for his headline-making investigations on NBC’s “Dateline,” where he helped put 300 predators behind bars with his hidden camera series “To Catch a Predator.”
Hansen will bring his “Predator” franchise back to life on the show in a revamped, broader-reaching new signature series called “Hansen vs. Predator.” In these segments, Hansen will help bust a new breed of child predators that can now target children through a myriad of new social media platforms. He will also go after predatory teachers, dirty politicians, financial scammers and even celebrities.
America’s Heroes Channel Airs “School Yourself”-Themed Labor Day Marathon
American Heroes Channel (AHC) will present a day long marathon of “America: Facts vs. Fiction” themed “School Yourself” beginning on Monday, Sept. 5 at 9 p.m. ET and concluding with an all-new episode at 10 p.m. ET. Hosted by former naval officer and actor Jamie Kaler, the series digs deep into many myths and legends to explore how and why historical details are sometimes altered to produce a more compelling narrative.
The “School Yourself” initiative also marks the beginning of a new partnership between AHC and Barnes & Noble to launch a curated collection of books that will be available exclusively on BN.com starting on Saturday, September 3. The AHC Collection of books will feature topics — from the Civil War, to the upcoming 75th anniversary of Pearl Harbor — tied to major programming launches and commemorative stunts airing on AHC. The AHC Collection provides viewers a deeper dive into the topics they enjoy watching with new and bestselling releases spanning World Wars I and II, world history, and ancient history. For more information, please visit: BN.com/AmericanHeroes.
Seewee Entertainment Clears “Woodward Dream Cruise” in Over 80 Percent of the U.S.
Sewee Entertainment has cleared WXYZ-ABC Detroit’s (Scripps TV) annual one hour summer special “The Woodward Dream Cruise” in over 80 percent of the country. Key broadcasters include WABC, WLS, WPVI, KGO, WTVD, WSB, and the entire Scripps TV Station Group. Filmed live in Detroit over a four-day period, The Woodward Dream Cruise is the largest automotive event in the world annually. For further information contact Tim Voit at 843-224-3444.
Rupert Grint (the “Harry Potter” film franchise) will star in upcoming Crackle scripted drama “Snatch.” Based on the movie of the same name and inspired by a real life heist in London, “Snatch” centers on a group of twenty-something, up and coming hustlers who stumble upon a truck load of stolen gold bullion and are suddenly thrust into the high-stakes world of organized crime. The boys must quickly learn to navigate the treacherous waters of London’s underworld as rogue cops, gypsy fighters, international mobsters and local villains descend. “Snatch” will premiere in 2017 with 10 one hour episodes.