Home #Hwoodtimes New THR/Morning Consult Survey: Most Americans Would Like To See The Return...

New THR/Morning Consult Survey: Most Americans Would Like To See The Return Of “Back To The Future”

122

New York (November 20, 2018) – Back To The Future, Toy Story, and Indiana Jones are among America’s most wanted movie franchises, according to a poll from Morning Consult/The Hollywood Reporter.

The survey, conducted Nov. 8-11 among 2,201 U.S. adults, reveals the movie franchises Americans love the most.

Key Highlights:

Americans are eager for a “Back to the Future” film: The 80s trilogy received the highest percentage of respondents saying they’d be likely to watch another film from the series (71%).

“Toy Story” (69%), “Indiana Jones” (68%), “Jurassic Park” (67%) and “Shrek” (65%) round up the top four. Very few (40%) are likely to see another “Twilight” film, while 51% said they aren’t

“Toy Story” (82%) was the most popular among young adults age 18-29; “Jurassic Park” (79%) was the best bet among frequent movie watchers

Somewhat intuitively, the films with the highest likelihood for viewership are also the series with the highest favorability

Most (54%) of the public has watched all of the “Back to the Future” series.

Nearly half have watched all of the “Toy Story” (47%), “Indiana Jones” (47%) and “Shrek” (43%) series

92% of young adults have seen all or some of the “Toy Story” and “Shrek” series

Comparatively, just 36% of the public has seen all the “Star Wars” films

Americans are open to a black James Bond: Most (52%) support a black Bond, while 29% are in opposition. Smaller numbers support a Hispanic Bond (39%), an Asian Bond (37%), a female Bond (37%) and a gay Bond (28%).

Women are more supportive of a racial minority Bond than they are of a female Bond

Republicans are divided on supporting (39%) or opposing (40%) a black James Bond. Half or more Republicans oppose other racial minority Bonds and a female or gay Bond. Democrats are more supportive of a non-white-male Bond than Republicans are, but divided on a gay Bond (41% support, 40% oppose)

63% support rumored Bond actor Idris Elba for the role

Sean Connery is America’s favorite James Bond, but Pierce Brosnan is a close second. Eighty-two percent and 81%, respectively, have favorable views of the two actors as Bond.

Favorability rankings continue with: Roger Moore (74%), Daniel Craig (71%), Timothy Dalton (49%) and George Lazenby (31%)

Connery (86%) wings among men; Brosnan (81%) wins among women; Craig (64%) wins among young adults age 18-29

Methodology

This poll was conducted from Nov. 8-11, 2018 among a national sample of 2,201 U.S. adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment, and region. Results from the survey have a margin of error of +/- 2 percentage points.

About Morning Consult

Morning Consult is a leading technology company revolutionizing ways to collect, organize, and share survey research data helping leaders make intelligent decisions about their businesses. With offices in New York, Washington D.C., San Francisco, and Chicago, Morning Consult provides rapid and meticulously-tested research, news, and brand-tracking technology for over 150 of the world’s biggest companies and industry associations. Morning Consult conducts regular surveys for major media organizations including POLITICO, Bloomberg, The Hollywood Reporter, The New York Times, AdAge, and Vox. For more on Morning Consult, visit www.morningconsult.com.