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Network: TV One Wrap up at TCA

President of TV One Brad Siegel speaks onstage at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California. (July 31, 2016 - Source: Frederick M. Brown/Getty Images North America)
President of TV One Brad Siegel speaks onstage at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California.
(July 31, 2016 – Source: Frederick M. Brown/Getty Images North America)

“When your purpose is to superserve 12 1/2 percent of the population or 39 million black Americans and you are only in 50 percent of the U.S. television households, that’s an incredible number.” Brad Siegel

 

By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/22/16 –

Exec de Jour’ – Brad Siegel (President TV One)

Tagline: “Represent” and “Black content done right”

Mission: “Superserve” 39 million black viewers

Franchise shows: Unsung

Significant new addition: Empire

Multi-platform profile – Instagram, Twitter, Facebook (all trending positive)

HARD NUMBERS:

2016 Trending upward.

2015 was TV One’s most successful year.

TV One has shown growth in 4 out of 6 quarters.

June performance up 10% from 2015

On average black viewership watches 25 channels vs. 20 for the general viewership. Black Viewership buying power stands at 1 Trillion and counting. Moreover, black viewership watches 42 percent more TV television than the composite audience.