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Network : The CW TCA Wrap Up

 

Mark-Pedowitz-hed-2016
The CW president Mark Pedowitz will have four superhero shows on his schedule this fall. Getty Image

“We have a very specific mission. We believe in high concept or genre that has a serialized form. So if it fits those needs, we go with it.” Mark Pedowitz

By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/23/16 –

Exec de Jour’ – Mark Pedowitz, President, The CW

Tagline: Dare to Defy

Mission: Boutique network broadcasting high concept or genre that has a serialized form; mainly Sit-com and Action/Adventure.

Franchise Players: Arrow ,Jane The Virgin, The Flash

Significant new programming: The Ray (CW Seed)

Multi-platform profile – CWTV.com and CW app (OTT app in progress), Netflix…

Hard Numbers:

4 Emmy nominations for Crazy Ex-Girfriend