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Network: CBS  TCA Wrap Up

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Glenn Geller, President, CBS Entertainment, addresses the Executive Session of the TCA presentations at the Beverly Hilton Hotel in Los Angeles, August 10, 2016. Photo: Monty Brinton/CBS ©2016 CBS Broadcasting Inc. All Rights Reserved.
Glenn Geller, President, CBS Entertainment, addresses the Executive Session of the TCA presentations at the Beverly Hilton Hotel in Los Angeles, August 10, 2016. Photo: Monty Brinton/CBS ©2016 CBS Broadcasting Inc. All Rights Reserved.

“We achieved double-digit CPM increases and healthy gains in total volume.  In fact, this was one of the strongest upfront markets we’ve seen in years, not only for CBS, but for all of network television.  And as many of you have reported, a significant amount of dollars flowed back to broadcast TV this year.” Glenn Geller

By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/23/16 –

Exec de Jour’ – Glenn Geller (President CBS Entertainment)

Tagline: America’s Most Watched Network

Mission: To build on and maintain current success

Franchise Players: The Big Bang Theory, NCIS, 60 Minutes  

Significant new programming: Kevin Can Wait, Bull, and MacGyver

In development: Superior Donuts

Multi-platform profile – CBS All Access, On Demand, Fire TV, XBOX, Roku, Android, Apple

Hard Numbers:

No. 1 adults 18-49 (second time in last 4 years)

No. 1 comedy The Big Bang Theory and Life in Pieces

No. 1. in daytime