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NARM 2012

Peterzell and Milano @ The LA Hyatt Regency Century Plaza for Music Biz 2012
Peterzell and Milano @ The LA Hyatt Regency Century Plaza for Music Biz 2012

By: Valerie Milano

Century City, CA (The Hollywood Times) 5/14/12 – The advancement of social media and technology has certainly changed the music business.  As it is now relatively easy for musicians to have studios in their homes, independent publishing and distribution is not only viable, but sometimes preferred to signing with large record labels. Further, with the popularity of social media, it’s up to the artists or their managers/publicists to get their names out to the masses. At one panel, an inventor pitched an eco-friendly CD case. One of the panelists quipped, “What’s a CD?”  This was clearly intended to be somewhat humorous, but it was also indicative of how much the music business has moved into streaming and digital downloads.

THT spoke with Marcus Peterzell about brand campaigns. He observed, “The music download stuff is interesting.” Sometimes it isn’t even the artists themselves who share their music. In this case, Peterzell mentions, “We got Spike Mendelsohn,” (season 4 contestant of Top Chef) “He’s a spokesperson for a lifestyle website, launched about 4 weeks ago. He did his favorite songs. You can go onto his website and download his favorite songs for free.” Quite a long way away from when we hiked down to the local music store to browse our favorite vinyl, tapes, or CDs for the latest and greatest, isn’t it?