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Moët & Chandon Celebrates 150th Anniversary with New, Unreleased Photos of Andy Warhol, Paul Newman, Hope Lange, and more

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Moët Chandon Celebrates 150th Anniversary With Limited Edition Bottle

 

 

 

This week, for the first time ever, Moët & Chandon has unearthed a collection of never-before-seen photos tied to the 150th Anniversary of their flagship champagne, Moët Impérial.

Paul Newman 1965 – On a film set on the French Riviera, turning 40 for Paul Newman may have been a private affair, but it was toasted with countless bottles Moët Impérial

From Paul Newman’s 40th birthday party on-set in Nice to Andy Warhol’s private bottle service dinner in NYC, these exclusive images, released from the Moët & Chandon archives for the very-first time, showcase the most iconic celebrations in sports, cinema, fashion and popular culture where Moët has helped play a starring role.

Andy Warhol, 1985 –
The father of Pop Art, Andy Warhol, who documented the dazzling New York nightlife with black and white portraits of his celebrity friends captured by his own camera, was often photographed himself in famous company, sharing a bottle of Moët Impérial

Born in 1869, Moët Impérial was destined to become a superstar. In fact, its very name pays homage to the unbreakable friendship between Jean-Remy Moët, grandson of the House’s father, and the future Emperor of France, Napoléon Bonaparte. Since then, whenever royals toasted, wherever the art world danced with movie stars and fashion models mingled with rock stars, Moët Impérial was there. These classic images, preserved in a vault and carefully guarded by historians and archivists, celebrate Moet Imperial’s presence in some of the most unforgettable moments of the last century and a half with some of the biggest stars in the world.

Cary Grant and Kim Novak, 1960 – Film legends Kim Novak and Cary Grant were photographed toasting with a bottle of Moët Impérial at a star-studded dinner on the French Riviera in 1960 at Cannes

From providing sparkle to the “Salons” of Madame de Pompadour – herself a star of the Age of Enlightenment – to the namesake relationship with the imperial courts of France, Moët Impérial has been groomed to share the spotlight since being founded in 1743. In mid-20th century, Moët & Chandon President Robert-Jean de Vogüé, positioned the brand to be a worldwide staple. With his legendary “15 minutes of lead time,” this ambassador of modern French style spread the House’s values of grandeur and generosity as he mingled with President Eisenhower, dined with Gary Cooper, and charmed the Hollywood aristocracy with his festive champagne.

Ever since, Moët Impérial has been the choice-accessory to garnish celebrated moments among the time’s biggest stars, becoming an icon in its own right. As an example, Moët & Chandon has been the Champagne of the Golden Globes for the past 28 years.

Dany Robin 1955 – French actress Dany Robin photographed at Moët & Chandon for ‘La qualité française’ in 1955, becoming one of the first stars of cinema to be photographed savoring a glass of Moët Impérial
Catherine Deneuve, 1984 – In 1984, Catherine Deneuve, in her quintessentially French elegance, posed for the paparazzi holding an oversized glass as Moët Impérial was poured generously at Paris’s Club 78. She is pictured here with Moët & Chandon President Yves Bernard

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jackie Stewart, 1971 – The racecar champion Jackie Stewart took the relay in perpetuating the tradition of celebrating with Moët Impérial as he basked in his own crowning victory at the 1971 British Grand Prix at the Silverstone circuit in England

 

 

 

 

 

 

 

Monica Bellucci, 2009 – The iconic star Monica Bellucci signing an oversized bottle of Moët Impérial at a charitable event in Cannes

 

 

 

 

 

 

 

Scarlett Johansson, 2010 – In 2009, Scarlett Johansson became the first Hollywood star to grace Moët & Chandon with her likeness as ambassador for the Maison. She often basked in the hospitality of the French House and in 2010, hosted an intimate gala event where, as part of the festivities, she engaged in Moët & Chandon’s timeless tradition of handpicking grapes at harvest time

 

 

 

 

 

 

 

 

Roger Federer, 2014 – By becoming the House’s brand ambassador in 2012, Roger Federer sealed with Moët Impérial a perfect partnership of two legendary icons of timeless style and global success