The 2017 NCAA March Madness Music Festival has revealed additional artists performing at next week’s FREE, three day event in Phoenix during the exciting Final Four basketball weekend. On Friday, March 31 Keith Urban will headline the AT&T Block Party, with more acts to be announced soon. Saturday, April 1 Coca-Cola Music will feature Capital Cities, Grouplove, Leon Bridges, and previously announced headliner The Chainsmokers.
On Sunday April 2 Nathaniel Rateliff & the Night Sweats will open the Capital One JamFest followed later that day by Blink-182 and previously announced acts Macklemore & Ryan Lewis and headliner Aerosmith.
A selection of the concerts will be live streamed on ncaa.com, bleacherreport.com, and the official NCAA YouTube channel. To stay up to date, fans can visit ncaa.com/finalfour, follow @FinalFour on Twitter.
KEITH URBAN AND SPECIAL GUESTS BLINK-182, CAPITAL CITIES, GROUPLOVE, LEON BRIDGES, AND NATHANIEL RATELIFF & THE NIGHT SWEATS ADDED TO THE 2017 NCAA MARCH MADNESS MUSIC FESTIVAL LINEUP IN PHOENIX MARCH 31-APRIL 2
Artists Join Previously Announced Acts Aerosmith, The Chainsmokers, and Macklemore & Ryan Lewis
Phoenix, AZ — March 23, 2017 — Today the NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One have announced additional superstar artists for the 2017 NCAA March Madness Music Festival in conjunction with the 2017 NCAA Men’s Final Four. The free, three-day celebration taking place March 31-April 2 is open to the public at Margaret T. Hance Park in Phoenix.
On Friday, March 31 four time Grammy Award winner Keith Urban will take the stage as the AT&T Block Party headliner. On Saturday, April 1 chart-topping, indie-pop band Grouplove, Grammy-nominated recording artist Leon Bridges, and Grammy-nominated pop duo Capital Cities will perform at Coca-Cola Music, joining previously announced Grammy Award-winning headliner, The Chainsmokers. On Sunday, April 2 soul rock outfit Nathaniel Rateliff & the Night Sweats will open the final day of the festival at the Capital One JamFest, later followed by iconic Grammy Award-winning alt rock band Blink-182.
They join previously announced Grammy Award-winning hip hop duo Macklemore & Ryan Lewis and headlining rock legend Grammy Award winners Aerosmith at the Capital One JamFest.
Fans can also watch a selection of the weekend’s concerts being live streamed on ncaa.com, bleacherreport.com, and the official NCAA YouTube channel. To stay up to date, fans can visit ncaa.com/finalfour, follow @FinalFour on Twitter, and download the Final Four app at ncaa.com/mffapp.
This is a non-ticketed event open to the public on a first-come basis featuring the following events:
Friday, March 31-AT&T Block Party
- Keith Urban
- Additional highlights to be announced
- Performances from 4 p.m. to 10 p.m. Mountain Standard Time
Saturday, April 1 – Coca-Cola Music
- Live broadcast of the first semifinal gameat Margaret T. Hance Park
- The Chainsmokers
- Capital Cities
- Leon Bridges
- Performances from 2 p.m. to 10:30 p.m. Mountain Standard Time
Sunday, April 2 – Capital One JamFest®
- Macklemore & Ryan Lewis
- Nathaniel Rateliff & The Night Sweats
- Performances from 3 p.m. to 10 p.m.Mountain Standard Time
- Capital One cardholders can take advantage of a preferred entry lane
The NCAA March Madness Music Festival has brought one-of-a-kind concert experiences to over 150,000 music fans each year. In 2016, Kendrick Lamar, Maroon 5, Fall Out Boy, Twenty One Pilots, Aloe Blacc, Lukas Graham, Flo Rida, Panic! At the Disco, Pitbull and Jason Derulo performed at the festival in Houston.
Additional top-tier performers who have helped celebrate Final Four weekend throughout the years include Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney and Taylor Swift among many others.
The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.
Specific media event credentials will be issued for Friday, Saturday and Sunday (March 31-April 2) at Margaret T. Hance Park.
Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2017 NCAA Division I Men’s Basketball Championship across four networks — TBS, CBS, TNT and truTV for the seventh consecutive year.
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation’s best data network* and the best global coverage of any U.S. wireless provider.** We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.
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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak.
Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey atwww.coca-colacompany.com, follow us on Twitter at www.twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is an NCAA Corporate Champion and first held the annual Capital One JamFest in 2011. Capital One began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. In 2010, Capital One became a NCAA Corporate Champion and in that role Capital One supports all 90 NCAA Championships. In 2014, Capital One became an official sponsor of the Capital One Orange Bowl and the College Football Playoff.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year.
Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Intel, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.