If you are running a cannabis business, then you have most likely set a nice website to represent your business. You are then probably looking for ways to make sure your site ranks high on Google search results. The best way to do that is by SEO optimization, which can be tricky to do for a cannabis website, especially if you are not sure how to go about it.
These are some of the ways on how to rank the cannabis content on your website.
1. Perform an SEO Audit
Before you start your cannabis SEO strategy, you must do a detailed SEO audit on your business site. Doing this will help diagnose and spot any SEO errors and omissions that may harm user experience and search engine rankings in general.
If you do an effective SEO audit, you will get a better insight into all individual pages, user behavior, and the overall traffic. So, an audit is a crucial part of helping your website rank higher. Additionally, it helps you in attracting more site visitors, generating leads, and growing sales.
Here are some of the things that doing a complete SEO audit will help to reveal:
- On-page SEO issues
- Technical SEO issues
- Content opportunities
- Website structure issues
- Potential off-site problems
- Marketplace insights
2. Perform Keyword Research
After doing an SEO audit, you should have a detailed report of your website’s health and some of the vital things that you must change. It would help if you now started some keyword research to allow you to determine primary, secondary, and other semantically related keywords that relate better to your cannabis business, dispensary, or products.
Your main goal here should be to look for keywords that are not only popular but also competitive. Doing this gives you a better chance of ranking high since you are using keywords that many cannabis users apply to their daily searches.
Experts recommend that you use long-tail keywords more compared to the short tail phrases. Why? Long-tail keywords are usually more specific since the search intent is very obvious. Using this trick enables you to identify the specific questions that relate to your products best, making them easy to find on search results.
You can also use some effective tools such as the Google Autocomplete and Google Trends. These two help you identify popular keywords that you can use in your content and get great results provided you use them properly.
3. Work on Your Site Links
Links are part of the SEO strategy that many people ignore. Although not everything called link counts, you can improve your site rankings by using appropriate link building methods. You should avoid spamming blog comments expecting Google to rank you for that. Link sharing directories also do not work in this decade.
There are three types of links that you should consider on your cannabis website. Firstly, there are the internal links that link from one page of your site to another. Apart from improving navigation and user experience, these links make it easier for Google to navigate your site to find related pages.
Outbound links send your website visitors to another website. Although people would think that as chasing away customers, it is not. Google uses external links to determine how authoritative your content is. External links mean you have researched the topic and included facts in your content.
The last category of links is the inbound links. While it adds more value to your SEO score, this type of linking is controlled by third parties. You can go for Cannabis SEO for Google Ranking to link to your cannabis keywords. Google will count your content as valuable when people use it as a reference and improve your ranking.
4. Optimize Your Blog Content:
SOE cannot be complete without optimizing your landing pages and blogs. There are many aspects of optimization you can employ for your website. Keywords play a major role in ranking your site, and you need to appropriately use the keywords to improve your SEO score without spamming.
Website content also needs to be well-optimized for hand-held device users. Use lazy-load, image compression, and mobile design to make your content accessible to more people. Google uses mobile accessibility to rank content.
Formatting not only helps visitors to easily read your content but also makes it possible for Google search bots to identify the topic and points you mentioned in your posts. Using keywords in the heading and subheadings can also improve your ranking because you are addressing a topic your audience is interested in.
Cannabis websites are increasing by the day, which is making it hard to rank above the competition. You now need to understand several factors that help you to appear on the top SERPs. Like any other business, you can optimize your cannabis content and rank higher. Implement the few strategies you have learned in this post carefully, and you will, undoubtedly, get the results you want.