Aug 23, 2016 10:45 am
In its new music spot, “One Step Further”, PETA Germany makes clear that the animal rights movement is powerful – just like the movements for gender and racial equality.
Accompanied by the expressive, atmospheric music of Moby, which the musician provided at no charge, the one-minute spot features scenes from the past as a means of highlighting the progress humankind has made towards becoming more compassionate – but it also emphasises that we need to go one step further by extending compassion to all living beings and granting non-human animals the right to live free from exploitation and abuse.
“Backed by music from Moby, PETA Germany’s new animal rights music spot reminds us that humankind has accomplished great things but has forgotten about animals”, says PETA Director Elisa Allen. “Our commitment to animals is just as important as our commitment to other vulnerable groups, and the time to grant them basic rights is long overdue.”
Moby – born in New York in 1965 – is a singer, guitarist, DJ, music producer, and vegan who has campaigned for animal rights for many years.
PETA – whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way” – notes that vegan eating supports a lifetime of good health and that every person who goes vegan saves around 100 animals each year from daily suffering and a terrifying death.
“One Step Further” can be viewed here. For more information or to order a free vegan starter kit, please visit PETA.org.uk.
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Aug 23, 2016 09:00 am
Phillips Distilling Company has joined forces with Grammy-nominated, country music star Lee Brice to promote UV Vodka’s Salute to Heroes, a program designed to support veterans and their spouses across the United States in search of meaningful employment.
Following the success of the 2015 program, UV Vodka has doubled its efforts and financial support to drive awareness for this important cause.
The partnership with Brice includes social media endorsements from the singer and a sweepstakes, with a variety of prizes, from now until August 31. UV Vodka is inviting fans to share a photo with the #SalutetoHeroes for a chance to win Lee Brice branded merchandise and apparel on a weekly basis, and one grand prize, which includes an all-expenses paid trip and tickets to a Lee Brice concert in any city on his current tour schedule.
“We are thrilled to partner with Lee Brice for this year’s Salute to Heroes program as he is an amazing artist who is as passionate as we are about supporting our veterans,” said Scott Meek, VP Marketing for Phillips Distilling Company. “We invite and encourage our consumers and distribution partners to join us in recognizing the honorable contributions our nation’s service members and their spouses have made, and to support our efforts in helping vets find good jobs.”
Enhanced with a strong online and social media marketing strategy, the “Salute to Heroes” campaign garnered more than 1,400 social media posts in its inaugural year, using #SalutetoHeroes, which resulted in more than 3.2 million impressions. UV Vodka aims to increase consumers’ participation in this year’s campaign and has doubled its donation to the cause.
“I’m honored to partner with UV Vodka to support veterans and their families who may be struggling to find employment after serving our country,” said Brice. “Veterans sacrifice so much for our country. For their service and sacrifice, I think it’s important to support them as much as we can. I look forward to working with UV Vodka to raise awareness and increase support for this important cause.”
To learn more about the program and how to share your own salute with the #SalutetoHeroes hashtag please visit www.uvvodka.com.
Aug 23, 2016 07:30 am
The Evelyn Alexander Wildlife Rescue Center of the Hamptons celebrated another year of rehabilitating and successfully releasing animals back into the wild across Long Island with its annual GET WILD Summer Benefit.
The event was hosted by Molly Channing at the Channing Family Sculpture Garden on Saturday, August 13, 2016 and honored Ingrid Arneberg and Will Marin. Cindy Clifford was the evening’s emcee.
Notable Attendees included: Beth Ostrosky Stern, Howard Lorber, Leslie Alexander, Liz Brown, Ginnie Frati, Jackie Rogers, Curtis Sliwa, Shelley Berkoski, Sylvia Channing, Molly Channing, Ingrid Arneberg, Will Marin, Frances Cole Jones, Cindy Clifford, Missy Hargraves and Jill Rappaport.
Guests enjoyed live music along with cocktails and light fare. Moreover, for the first time, there was a VIP cocktail party to welcome the 2016 sponsors, which also featured live animals. An hour into the event, Evelyn Alexander Wildlife Rescue Center Founder Ginnie Frati addressed guests with a short thank you speech for attending the event and for supporting the wildlife hospital’s cause. She extended a special thank you to Molly Channing of the Channing Daughters Vineyard for hosting the event in their beautiful sculpture garden. Also addressing the guests was Shelley Berkoski, Director of Development at the Evelyn Alexander Wildlife Rescue Center, who thanked all the volunteers and sponsors for making the event possible. She then awarded honorees Ingrid Arneberg and Will Marin with an engraved plaque to commemorate their time dedicated to the wildlife hospital. Emcee Cindy Clifford shared the story of how she first got involved with the center as well as highlighting the important work that the center does for wildlife all over the East End of Long Island. She also reminded guests to bid in the evening’s silent auction, from which all proceeds went directly to the hospital. She ended the speech by thanking Beth Ostrosky Stern and Curtis Sliwa for attending the event and supporting their cause.
A silent auction was held, on smartphones and iPads at the 501 Auctions website, before and during the event. Auction items included: Birds with Wisteria watercolor painting on silk by Ingrid Arneberg, Montauk photograph by Ann Weisman and the Wonder bronze figure with steel base by Gwen Marcus. Other notable auction items included paintings, photography and sculptures from: John A. Bell, Barbara Bilotta, Tim Cole, Vito DeVito, Dr. Robert Dressdale, April Gornik, Sylvia Hommert, Bill Kinney, Dianne Marxe, Barbara Maslen, Terry Nestle, Connie Oshrin, Christopher Paparo, Herb Simeone, Clarissa Payne Uvegi and Brian Wasarhaley. Additionally, once-in-a-lifetime experience packages, getaways such as a 1-night stay at classic Hamptons hotel the Southampton Inn, dinner reservations, sports memorabilia signed by sports icons Muhammad Ali, Pelé & Peyton Manning, beautiful designer jewelry from the likes of celebrity jewelry designer Margo Manhattan, and exclusive tickets to events such as MvVO’s Accessible Art Fair were available for bidding. Goodie bags were also gifted at the event, including items such as a gift voucher from couture hair salon Angelo David Salon and flavorful snacks from Pop Chips.
This year’s GET WILD Summer Benefit sponsors included: Leslie Alexander, Honorees Ingrid Arneberg & Will Marin, Douglas Elliman, LLC., Cygnet Foundation, Frances Jones & Keith Douglas, Howard Marton, Dayton, Ritz & Osborne, Ted Moudis Associates, Andrew Sabin Family Foundation, Pat Garrity & Corcoran, Robert& Jewel Morris, Dr. Roberta & Alexander Olson, Vivian Picheny, Katharine Rayner, Pierce Roberts & Jonathan Canno, Melissa Wells, Rosalie Brinton, Missy Hargraves, Hutchison Landscape
With special thanks to: Andirondack Brewery, Channing Daughters Wine, Hamptons Magazine, Leslie Wine, Long Beard Brewing Company, Montauk Beverage Works and The Press News Group.