WASHINGTON, July 17, 2018 /PRNewswire/ — Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
It was a head-to-head competition between Hall of Famer Cal Ripken Jr. and World Series Champion Cliff Floyd like neither has ever tried before.
The two former MLB standouts took to the field at FanFest before the All-Star Game in Washington, DC for the first-of-its-kind Snapple All-Star Bottle Flip Challenge. Each player had to accurately flip plastic Snapple bottles onto a baseball field-inspired game board. Flipping is a worldwide kids craze. How did these two “rookies” do?
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
Fans packed the Snapple Field of Dreams at the Walter E. Washington Convention Center at FanFest to witness the baseball greats test their accuracy skills by successfully landing plastic Snapple bottles upright onto the board to complete the Snapple “flavor cycle” consisting of Snapple Lemon Tea (first base), Kiwi Strawberry (second base), Mango Tea (third base), and Peach Tea (home plate).
“What a great way to celebrate baseball, Snapple’s Major League Baseball partnership and the excitement we feel around the Midsummer Classic,” said Floyd. “The playing days might be over but Cal and I love to compete, and we had a great time flipping those bottles. I enjoyed some great moments on the field, won a World Series, but I’m the Snapple Flip for Flavor champ and now that’s in the bio!”
As part of the multi-year partnership between Snapple and MLB that began with the 2018 season, Snapple is provided with marketing and activation rights across MLB special events including Spring Training, All-Star Week, the Postseason and World Series, as well as other key moments during the season. Snapple is the title sponsor of the Field of Dreams at FanFest where fans of all ages can sample various teas and juice drinks.
During a distinguished 17-year career, Floyd hit 233 home runs as an outfielder and first baseman. He was named an All-Star in 2001 with the Florida Marlins. Currently an analyst on MLB Network and SiriusXM, Floyd was a part of four Postseason teams, including the 1997 World Series champion Marlins.
A 19-time All-Star, two-time American League MVP and 1983 World Series champion, Ripken will be remembered as baseball’s “Iron Man” for the 2,632 consecutive games he played for the Orioles. He compiled 3,184 hits, 431 home runs, and 1,695 runs batted in during his 21-year career, and won two Gold Glove Awards for his defense. The shortstop and third baseman, who is currently president of Ripken Baseball, Inc., entered the National Baseball Hall of Fame in his first year of eligibility in 2007.
For b-roll footage from today’s event please visit: http://kefmediastream.com/broll/bottleflipchallenge_broll.mp4.zip
For more information about Snapple, visit www.snapple.com.
Snapple, a brand of Keurig Dr Pepper (KDP), is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. Snapple was founded in 1972 by three childhood friends, Snapple got its start in New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas and juice drinks. For more information, visit Snapple.com or keurigdrpepper.com. For the brand’s latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.
SOURCE Keurig Dr Pepper