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ABC Dominates Tuesday Night With Its Strongest Performance Since March 2018 ‘The Little Mermaid Live!’ Is the Top Made-for-TV Musical in Nearly 4 Years

Little Mermaid Live (ABC/Eric McCandless)

Quick Take for Tuesday, Nov. 5, 2019

(Fast Affiliate Live + Same Day Ratings)

ABC Dominates Tuesday Night With Its Strongest Performance Since March 2018 ‘The Little Mermaid Live!’ Is the Top Made-for-TV Musical in Nearly 4 Years

ABC’s ‘Emergence’ Scores Its Highest-Rated Telecast Since Its Season Opener

ABC Tuesday Prime Time (8:00-11:00 p.m. – 7.1 million and 2.0/9 in AD18-49):

With “The Little Mermaid Live!” from 8:00-10:00 p.m. leading into “Emergence” at 10:00 p.m., ABC was the dominant No. 1 network on Tuesday night in Adults 18-49 (2.0/9), towering over runner-up NBC by 82% (1.1/5). Scoring season highs on the night, ABC delivered its strongest Tuesday night with entertainment programming since March 2018 in both Total Viewers (7.1 million) and Adults 18-49 (2.0/9) – since 3/27/18.

“The Little Mermaid Live!” (8:00-10:00 p.m. – 9.0 million and 2.6/12 in AD18-49):

ABC’s “The Wonderful World of Disney Presents The Little Mermaid Live!” scored a massive 2.6 rating/12 share in Adults 18-49 to stand as the highest-rated made-for-TV musical on any network in nearly 4 years – since Fox’s “Grease” on Sunday, 1/31/16. In fact, “The Little Mermaid Live!” stood as the top-rated entertainment telecast on any network since the May series finale of CBS’ “The Big Bang Theory” – since Thursday, 5/16/19. “The Little Mermaid Live!” was easily the highest-rated program of the night in Adults 18-49 (2.6/12), dominating NBC’s “The Voice” (1.3/6) and “This Is Us (1.3/6) by 100% each.

  • “The Little Mermaid Live!” was Tuesday’s No. 1 most social entertainment telecast across broadcast and cable, earning 716,000 total social interactions across Instagram (43%), Twitter (43%) and Facebook (14%).

“Emergence” (10:00-11:00 p.m. – 3.5 million and 0.7/4 in AD18-49):

Emergence (Photo: ABC – Eric Liebowitz)

At 10:00 p.m., ABC’s “Emergence” shot up over the prior week by 35% in Total Viewers (3.5 million vs. 2.6 million) to draw its largest audience in 5 weeks and by 40% in Adults 18-49 (0.7/4 vs. 0.5/3) to hit its best rating since its series opener – since 10/1/19 and 9/24/19, respectively.

  • On average through the first 5 weeks of the season, ABC’s “Emergence” is the No. 1 gainer on the broadcast networks in Total Viewers, soaring by +108% over its L+SD average after 7 days of TV playback. In addition, the freshman ABC drama more than doubles its L+SD Adult 18-49 rating, spiking by +117% with 7 days of playback. In fact, “Emergence” is Tuesday’s No. 1 broadcast gainer in TV playback this season in both Total Viewers (+108%) and Adults 18-49 (+117%).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/5/19.