WIKIA AND RODDENBERRY ENTERTAINMENT CELEBRATE THE 50TH ANNIVERSARY OF STAR TREK WITH “WARP 5.0” INITIATIVE
Rod Roddenberry Among First to Participate in the Two-Year Trek to Sci-Fi’s Golden Anniversary
San Francisco – July 31, 2014 – Wikia, the social universe of fandom and the ultimate source for powerful and relevant pop culture expertise, in partnership with Roddenberry Entertainment, today announce “Warp 5.0: Fandom’s Two-Year Trek Toward Sci-Fi’s Golden Anniversary” as part of the online Star Trek community portal, TREK INITIATIVE. The two-year branded campaign celebrates the 50th anniversary of Star Trek, taking place in 2016. This unique project allows fans to be a part of the 50th anniversary via TREK INITIATIVE, the only official Wikia community dedicated to Star Trek.This portal, launched in 2013 by Wikia and Roddenberry Entertainment, features exclusive videos; fan-created content such as fan art, costumes and fan fiction; merchandise; and fan clubs.
Launching at the Star Trek Vegas Convention this week, a signature element of the “Warp 5.0” campaign will be the world’s first and only “census” of Star Trek fandom. Featuring an interview with Rod Roddenberry himself, this “census” will incorporate videos from fans around the world voicing their favorite Star Trek memories. Over the course of the next two years, this compilation will include videos from other live fan events as well as online submissions.
“It’s really fantastic to have the chance to pull in personal fan content around such an important milestone for my family,” stated Eugene “Rod” Roddenberry, son of Star Trek mastermind Gene Roddenberry. “My father would be proud to be part of such a collaborative initiative celebrating the fandom of his legacy.”
Additionally, the campaign will incorporate various initiatives leading up to the 50th anniversary including Star Trek themed Qwizards, a collaborative quiz show testing Wikians’ expert knowledge; a character bracket tournament featuring Star Trek’s classic personalities; a fan film contest; showcases with celebrity talent; and more.
“This is a huge opportunity for us to take Wikia’s fandom one step further and really have our Star Trek superfans be part of such a memorable moment in time,” stated Eric Moro, Wikia Director of Programming, Entertainment. “We are thrilled that Rod and his team continue to be such an important part of what we’re doing – it really brings this to life for the fans.”
About TREK INITIATIVE:
In April 2013, Roddenberry Entertainment and Wikia partnered to launch the ultimate, online Star Trek community portal. TREK INITIATIVE (www.trekinitiative.wikia.com) offers a gateway for the millions of Star Trek fans to gather, collaborate and communicate around everything Trek. It provides exclusive content and allows fans to share local community happenings with one another. The portal also features many Roddenberry assets, including a stirring commencement speech Gene Roddenberry gave in 1976, when the Star Trek series was reaching new heights of popularity andnever-before-seen images from the set, from Gene Roddenberry’s personal life, and more.
Wikia, the social universe for fans, by fans, is the home for social fandom and the ultimate source for powerful and relevant pop culture, entertainment and gaming expertise. It is the definitive place for people to contribute to the assembly of original bodies of multi-media content around subjects they know and love. Using Wikia, anyone can form new communities around any subject or participate in over 350,000 existing communities by reading or contributing new content. With over 30 million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet. Wikia’s video game vertical (games.wikia.com) is a leading video-game focused information hub on the Web. Wikia’s recently expanded entertainment verticals (movies.wikia.com, tv.wikia.com, books.wikia.com and music.wikia.com) collectively represent the fastest growing U.S. entertainment destination around the world. Lifestyle.wikia.com boasts over 75,000 communities chronicling fashion, food and technology.
Launched in 2006 by founder Jimmy Wales, Wikia attracts more than 120 million global unique visitors per month and is ranked a Quantcast Top 25 and comScore Top 80 Internet site, as well as a Nielsen Top 10 social network.www.wikia.com or @wikia
About Roddenberry Entertainment:
Roddenberry Entertainment is a science-fiction leader with a tradition of groundbreaking entertainment. Originally founded in 1967 by Gene Roddenberry, the company has since led a steady stable of science-fiction successes including Gene Roddenberry’s Earth: Final Conflict, Gene Roddenberry’s Andromeda and, most notably, Star Trek. Roddenberry Entertainment continues to produce entertainment for all audiences, employing a viewer-centric creative process and resulting in insightful explorations of humanity. The company’s mission is to make good on its namesake’s promise of superior science-fiction while utilizing new and varied vehicles of delivery. Building on its TV roots, this entertainment pioneer has also successfully ventured into graphic novels, documentaries, comic strips and 360° films, all the while continuing a long and unique tradition in quality merchandising. Roddenberry Entertainment has set itself apart by creating content that surpasses mere entertainment; it challenges its audiences to think, question and explore the world, as well as potential worlds beyond.
For more information on Roddenberry Entertainment, please visit www.Roddenberry.com. Roddenberry Entertainment can also be found on Facebook (facebook.com/roddenberrycom) and Twitter (twitter.com/roddenberry).